The family and neighbors of Awol Abagojam enjoy a traditional coffee ceremony inside their mud hut in the village Choche, in Jimma, (once the capital of the region known as Kaffa) . Ethiopia boasts the most ancient and compelling traditions for coffee consumption that the world has ever seen. Coffee permeates the cultural fabric of Ethiopian life and it unites the country. It binds the many different ethnic groups together, Christian or Muslim, rich or poor. An elaborate extension to Ethiopia’s warm sense of hospitality, the coffee ceremony is a daily social ritual to honour the importance of the bean, and strengthen human bonds.